Media Comments
"It might not be the Nine Network or have the global reach of a Murdoch empire, but SYN thinks big. The pin-up boys (and young women) of youth broadcasting in Australia, SYN is leading the way in youth media with its seven-day-a-week 24-hour radio channel and 10 hours a week of programming for community television station Channel 31. It also produces CDs and a bi-monthly magazine.
While mainstream media invest vast sums and energy to cultivate declining youth audiences in a fragmented and increasingly diverse market, media created by young people for young people is gaining traction É on radio. Most of it exists without the traditional reliance on advertising and poses no commercial threat to mainstream media, but when it comes to competing for audience share, that could be another matter."
Sheena MacLean
The Australian
23 Sep 04
