Our audiences

SYN continues to tap into the hearts of Melbourne's youth - young people aged 15-24 only make up 18% of Melbourne's overall population, yet this group forms 54% of SYN's audience.
 
We're making unique radio and TV for young people in their own city, and they're tuning in loyally.

 
Who's listening to SYN radio?
 
According to McNair Ingenuity Research, an estimated 80,000 people aged 15+ listen to SYN radio at some time in a week.
 
Our listeners are loyal - in an average week, SYN listeners tune in for 12.2 hours.
 
People who have listened to SYN 90.7 FM were more likely to listen to online radio or to a podcast radio program online.
 
Our target audience is 12-25 year olds, and this survey* shows we're hitting the mark - only 18% of all Melburnians fit in that grouping, yet 54% of the SYN audience are in that age bracked. We're well skewed to the culture, ideas and perspectives of younger listeners.
 
* This survey was undertaken in May 2009, and surveyed people aged 15+
 
Who's watching SYN TV?
 
Get Cereal averages 2,280 viewers per program, with a peak viewership of 6,250 people per show.
 
1700 averages 5,340 views per program, with a peak of 15,600 per show.
 
Our short comedy series of Postcodes (April-June 2009) peaked at 37,500 viewers per program, and The Naughty Rude Show series (June-Sep 2009) enjoyed audiences peaking at 41,500 people (audience figures calculated by OzTAM Pty Ltd).