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Why is the Australian Government vaccine advertising so bad?

Vaccine Ben

In recent weeks we’ve seen bizarre ads pop up urging people to go and get the jab. One was targeting young people, many of whom are still not eligible to get their preferred vaccine.

Reporter Benjamin Lamb caught up with RMIT marketing lecturer Dr Torgeir Aleti, One Small Step Collective creative director James Proctor and Olivia Rodrigo super-fan Caitlin Paull.

Featured image: Flaviovivoriosalles

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