Research Shows Celebrities That Tell Stories In Tweets Connect With Followers Better
In an age of social media influencers becoming the new celebrities, researchers have begun to deconstruct what it takes for influencers to succeed in the Twittersphere.
Researchers at RMIT University and the University of Sydney have found the winning tweet formula used by celebrities to connect with their audiences.
Phoebe Humphrey has the story.
Dr Torgeir Aleti from RMIT School of Economics, Finance and Marketing.
More by Panorama
The first report of longitudinal study Maximising Impact has highlighted the chronic, often lifelong disadvantage experienced by social housing tenants, revealing complex […]
Mary’s Group owners defended comments made in their podcast The Fat, calling some youth hospitality workers “self-entitled, little f-s”. Their discussion was […]
Reporters Laura Green and Holly Mark spoke with Annette Herrera from the University of Melbourne – a co-convener of the University’s Casuals […]